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Full-Text Articles in Sales and Merchandising
Success With Social Responsibility Local Retailers' Perspectives, Danielle Marie Razalan
Success With Social Responsibility Local Retailers' Perspectives, Danielle Marie Razalan
Theses and Dissertations
This research examines a specific sect of small business—the local retailer—in order to gauge owners’ understanding and implementation of corporate social responsibility (CSR). Guided by the Enlightened Self-Interest Model (ESIM), the purpose of this study is to gain further insight into how local retailers in Columbia determine what is socially responsible, and what CSR practices they are utilizing. Additionally, this research aims to understand why local retailers are motivated to act in a socially responsible way and the benefits they perceive from CSR. Results reveal that owners of local retailers are motivated to act in a socially responsible way by …
Mannequin Size On Consumers' Perception Of Self And Satisfaction With Fit, Amanda Cohen
Mannequin Size On Consumers' Perception Of Self And Satisfaction With Fit, Amanda Cohen
Theses and Dissertations
This study examined the influencing factors that affect female's perceptions towards mannequins in retail environments. Data was collected using an online survey through the use of a snowball convenience technique. A total of 316 respondents were included. Using Pearson's r, the results indicated that the use of idealized mannequins in retail stores have a significant impact on social comparison, body dissatisfaction, and satisfaction of fit among female consumers. These results suggest that female consumers compare their bodies to those of mannequins and the larger the discrepancy between the size of the mannequin and the woman the more dissatisfied the woman …