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Open Access. Powered by Scholars. Published by Universities.®

Henk LM Kox

2014

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The Online Advertising And Tracking Industry: Technology, Business Model, And Market Structure, Henk Lm Kox Dec 2013

The Online Advertising And Tracking Industry: Technology, Business Model, And Market Structure, Henk Lm Kox

Henk LM Kox

This research note provides information on the Internet advertising and tracking industry: market structure, business model, targeting technologies, performance criteria, payment structures, main welfare aspects, and recent market trends.

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