Sales and Merchandising Commons^™

Reconsidering Community-Based Retailing, Rebecca Maughan, Aidan O'Driscoll

Books/Book Chapters

One of the areas with great potential for economic, social and environmental benefit is community-based retailing. The concept of community based retailing can incorporate a number of different tenets. We suggest that it is retailing that is based close to the community it serves, usually within the town or village centre rather than out-of-town locations, and which is composed of a diverse range of small and medium sized business that are often independently or co-operatively owned. These community-based businesses form part of the social and community infrastructure.

We first of all explore the broad benefits of community-based retailing. We focus …