Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- Advertising. (1)
- Cultural branding (1)
- Data collection methods (1)
- Dublin (1)
- GAA (1)
-
- Genealogy (1)
- Grafton Street (1)
- Henry Street (1)
- Iconic branding (1)
- Irish economy. (1)
- Irish society (1)
- Performance evaluation (1)
- Property economics (1)
- Sales management (1)
- Sales technology (1)
- Secondary retail market (1)
- Survey design (1)
- TCM (1)
- Technology training (1)
- Town Centre Management. (1)
Articles 1 - 3 of 3
Full-Text Articles in Sales and Merchandising
Role Of The Sales Manager And Its Intersection With Sales Technology, Stephen Kennelly
Role Of The Sales Manager And Its Intersection With Sales Technology, Stephen Kennelly
Masters
The area of sales management and technology is an expanding and dynamic field of research. Examining the impact and facets of technology in the arena of sales management has been steadily increasing over the past few decades as sales managers and industry seek to benefit from the multiple uses of technology. Large scale quantitative sales research itself in Ireland has been limited over the past 15 years and not since De Burca and Lambkin (1991) performed an analysis of the industry has there been any wide scale research in Ireland. This body of work seeks to follow on from De …
The National Game And Irish Society: The Gaa As A Cultural Brand, Aine Carroll
The National Game And Irish Society: The Gaa As A Cultural Brand, Aine Carroll
Masters
The link between brands and culture is well documented (McCracken, 1986; Ritson and Elliott, 1999). However the purposeful creation of brands related to culture is less evident (Vincent, 2002; Holt, 2004). It is this lack of theoretical understanding of cultural brands that drives this study. The objective of this study is to investigate the Gaelic Athletic Association (GAA) as an iconic brand within the socio-economic context of Ireland. The literature has been divided into two chapters, the first is an overview of consumer culture as the context within which brands have taken on great importance, in the construction of self …
The Secondary Retail Market - A Viable Option?, Elaine Murphy
The Secondary Retail Market - A Viable Option?, Elaine Murphy
Masters
The secondary retail market in Dublin has dramatically altered over the last four years. Indeed, the entire retail market in Dublin and countryside has witnessed a substantial upsurge in activity over the last four years. On Grafton Street retail Zone A rents are breaking £2,153 per square metre (£200 per square foot) barrier and premiums are in the region of £300,000 -£400,000. There is currently a shortage of good retail investment opportunities on Grafton Street, which is leading investors to turn to Dublin’s other prime street, Henry Street. Over the last year Zone A rents on Henry Street have increased …