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Full-Text Articles in Sales and Merchandising
International Strategic Alliance, Mohd Arif
International Strategic Alliance, Mohd Arif
Mohd Arif
A Strategic Alliance is a relationship between firms to creat more value than they can on their own
Role Of The Sales Manager And Its Intersection With Sales Technology, Stephen Kennelly
Role Of The Sales Manager And Its Intersection With Sales Technology, Stephen Kennelly
Masters
The area of sales management and technology is an expanding and dynamic field of research. Examining the impact and facets of technology in the arena of sales management has been steadily increasing over the past few decades as sales managers and industry seek to benefit from the multiple uses of technology. Large scale quantitative sales research itself in Ireland has been limited over the past 15 years and not since De Burca and Lambkin (1991) performed an analysis of the industry has there been any wide scale research in Ireland. This body of work seeks to follow on from De …