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Full-Text Articles in Sales and Merchandising
Removing The Undesirables: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns
Removing The Undesirables: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns
Atlantic Marketing Association Proceedings
The lodging industry has been particularly challenged by the bed bug’s resurgence. Bed bugs are primarily associated with places where people sleep and most of these places are properties associated with the lodging industry such as hotels, motels and bed & breakfasts.
In the United States, this industry is massive.
A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack
A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack
Atlantic Marketing Association Proceedings
When reviewing the subject of airport marketing, much of the literature is broken down into issues external or internal to the airport. The external literature tends to divide and differentiate airports on the issues of size (passenger counts) and who is the target of the marketing campaign. Those articles and books that tend to focus on the larger commercial airports (Jarach, 2005; Halpern and Graham, 2013) note the role the airport can play in economic development. Much of the external marketing tasks for the larger commercial airports are aimed at either attracting more airline service to the community or working …
An Exploratory Analysis To Understand Organic Food Market In The United States In Comparison To Europe, Alfiya Ansar, Ismet Anitsal, M. Meral Anitsal
An Exploratory Analysis To Understand Organic Food Market In The United States In Comparison To Europe, Alfiya Ansar, Ismet Anitsal, M. Meral Anitsal
Atlantic Marketing Association Proceedings
To meet the increasing continuous demand of food, many techniques are used for mass production food but these techniques in turn have diminished the quality of many products. The negative effects associated with such production methods make them controversial in nature and thus requires discussion. One such method is the use of Genetically Modified Organisms (GMO), which involves genetically modifying the Deoxyribose Nucleic Acids (DNA) of plants or animals of interest to introduce certain traits such as resistance to pests or diseases. Food allergies are on a rise and researchers estimate that up to 15 million Americans suffer from vast …