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Full-Text Articles in Sales and Merchandising
Understanding The Decline Of Sales Of Destination Club Products, Heidi Goetz
Understanding The Decline Of Sales Of Destination Club Products, Heidi Goetz
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose:
The purpose of this paper is to identify and confirm factors leading to the decline of sales of Ritz-Carlton Destination Club products.
Mystery Shopping In Singapore’S Retail Sector: A Case Study, Iynee Low
Mystery Shopping In Singapore’S Retail Sector: A Case Study, Iynee Low
UNLV Theses, Dissertations, Professional Papers, and Capstones
As mystery shopping becomes an increasingly popular tool to measure service quality, there is a need to ascertain its return of investment for the company. However, there is a paucity of academic research on the impact of mystery shopping results on a company’s sales performance. This professional paper develops a case study on two retail companies in Singapore which adopted and implemented mystery shopping to improve service quality and sales performance. The case study identifies the key service interventions implemented to improve mystery shopping results, and explores the relationship between mystery shopping results and sales performance. The findings in this …