Sales and Merchandising Commons^™

Direct Selling Is A Plus For Cattle Producers, P G. Frapple

Journal of the Department of Agriculture, Western Australia, Series 4

The aim when marketing cattle is to maximise the net return with the minimum level of risk. To do this a producer needs an accurate description of the stock for sale and information on the likely gross returns and costs of selling through the different marketing systems.

Since producers' selling costs and processors' buying costs are lower in direct sales, it is more likely that net returns from direct delivery will be higher.