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Full-Text Articles in Sales and Merchandising
Principles And Practices Of Bar And Beverage Management, James Peter Murphy
Principles And Practices Of Bar And Beverage Management, James Peter Murphy
Books/Book Chapters
Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.
Consumer expectations have changed, and a bar today must deliver an integrated social experience in a safe modern environment, which also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base, this text has been designed to support the bar and beverage skills …
Reconsidering Community-Based Retailing, Rebecca Maughan, Aidan O'Driscoll
Reconsidering Community-Based Retailing, Rebecca Maughan, Aidan O'Driscoll
Books/Book Chapters
One of the areas with great potential for economic, social and environmental benefit is community-based retailing. The concept of community based retailing can incorporate a number of different tenets. We suggest that it is retailing that is based close to the community it serves, usually within the town or village centre rather than out-of-town locations, and which is composed of a diverse range of small and medium sized business that are often independently or co-operatively owned. These community-based businesses form part of the social and community infrastructure.
We first of all explore the broad benefits of community-based retailing. We focus …