Recreation Business Commons^™

Determinants Of Broadway Theatre Demand, Emily Falkenstein

Honors Projects and Presentations: Undergraduate

This research identifies many reasons why a theatregoer may choose to attend one Broadway show over another and focuses on the role of familiarity on demand. In response to recent trends, specifically movies produced as stage musicals, this research estimates how classification as an adaptation affects grosses and capacity. Using data from The Broadway Theatre League and the Internet Broadway Database, the author completes an econometric analysis of the drivers of demand for different shows within the 2018-2019 Broadway season. When controlling for previously studied drivers of demand such as revivals and actor popularity, this analysis identifies significant and positive …