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Full-Text Articles in Recreation Business
Free To Play: Mobile Gaming And The Precipitous Rise Of Freemium, Craig Heier
Free To Play: Mobile Gaming And The Precipitous Rise Of Freemium, Craig Heier
The Review: A Journal of Undergraduate Student Research
With the abundance of games that enter the App Store marketplace, developers struggle to compete for the user’s attention and potential download. Unlike traditional console-games, mobile-based consumers tend to be more apprehensive towards purchasing an app or a game if they are unable to trial it beforehand. These factors have contributed to the freemium business model becoming the face of the mobile gaming industry.