Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (2)
- Marketing (2)
- Adult and Continuing Education (1)
- Advertising and Promotion Management (1)
- Arts Management (1)
-
- Biomedical Devices and Instrumentation (1)
- Biomedical Engineering and Bioengineering (1)
- Business Administration, Management, and Operations (1)
- Business Intelligence (1)
- Communication (1)
- Educational Methods (1)
- Engineering (1)
- Entrepreneurial and Small Business Operations (1)
- Higher Education (1)
- International Business (1)
- Medicine and Health Sciences (1)
- Organizational Behavior and Theory (1)
- Other Education (1)
- Other Medicine and Health Sciences (1)
- Sales and Merchandising (1)
- Social and Behavioral Sciences (1)
- Student Counseling and Personnel Services (1)
- Technology and Innovation (1)
- Vocational Education (1)
- Publication
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Other Business
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Atlantic Marketing Journal
This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …
An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff
An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff
Marriott Student Review
The art of human-centered design accounts for both technological and emotional specifications in order to deliver meaningful products that meet the specific needs of the individual customer. Every business professional can deepen his or her understanding of human-centered design – regardless of our industry of choice – by looking to perspectives that the business of medical technology offers. To that end, this article draws upon interviews with three figures in this remarkable field, distilling their insights on how to cultivate businesses that produce human-centered solutions.
Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson
Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson
Atlantic Marketing Association Proceedings
No abstract provided.