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Articles 1 - 5 of 5
Full-Text Articles in Other Business
Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz
Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz
Clifford J Shultz
Markets and marketing are integral to human welfare and survival. When used however for the purposes of war and other systemically violent conflict, they can be devastating and pose an existential threat to humanity. Drawing on experience in war-ravaged and recovering economies, the author examines a stream of research on marketing systems disrupted or destroyed by war. Some underlying conditions and predictors of war and its peaceful resolution are introduced, including social traps and their mitigation or elimination. An argument is revisited for marketing as a form of constructive engagement, which must be implemented to affect and to develop equitable …
Cultural Diversity In Television Narratives: Homophilization, Appropriation, And Implications For Media Advocacy, Cristel A. Russell, Hope J. Schau, David Crockett
Cultural Diversity In Television Narratives: Homophilization, Appropriation, And Implications For Media Advocacy, Cristel A. Russell, Hope J. Schau, David Crockett
David Crockett
This research explores the role of cultural diversity in the construction of consumer identity, and in particular, how cultural diversity is appropriated through television viewing. Data based on depth interviews and surveys of young adults who created brand collages centered on a television-based character reveal that viewers identify and engage with television narratives through a process of “homophilization”; that is, they actively envision various features of television narratives as similar to themselves and their own lived experiences. The data also show that homophilizing processes are enacted primarily by customizing the narrative, or textual poaching, in which the consumers insert themselves …
Aspectos Generales Dela Publicidad En México. "La Publicidad De Productos, Servicios, Y Actividades Reguladas Por La Ley General De Salud", Bruno L. Costantini García
Aspectos Generales Dela Publicidad En México. "La Publicidad De Productos, Servicios, Y Actividades Reguladas Por La Ley General De Salud", Bruno L. Costantini García
Bruno L. Costantini García
Introducción a las generalidades de la regulación en materia de publicidad de insumos para el consumo humano (salud) en México.
A Heuristic For Marketing-Production Decisions In Industrial Channels Of Distribution, Arvinder S. Loomba, K. R. Kumar
A Heuristic For Marketing-Production Decisions In Industrial Channels Of Distribution, Arvinder S. Loomba, K. R. Kumar
Arvinder S. Loomba
No abstract provided.
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.