Other Business Commons^™

Marketing For Summer Session: What Do The Students Want?, Paul Savory

Department of Industrial and Management Systems Engineering: Faculty Publications

Dr. Savory will share four campaign ideas his office developed to better target Summer Sessions marketing to the new generation of students. Each is unique and generates different reactions. He will talk about which was chosen and the campus reaction of choosing an “edgy” theme. He will also highlight the challenges and impact of offering a “Bucks for Summer Books” sweepstakes targeting freshman and sophomore students to take summer courses.