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Beginnings Of A Fulfilling Career, Gregory E. Osland
Beginnings Of A Fulfilling Career, Gregory E. Osland
Scholarship and Professional Work - Business
In 1989 I decided to join the doctoral program in Marketing at Michigan State University (MSU). Although I had been accepted into the doctoral programs at several universities, including UCLA and the University of Washington, I chose MSU because of its strong reputation in International Marketing, and its emphasis on managerial applications. Tamer Cavusgil had recently joined the MSU faculty and had just initiated the Center for International Business Education and Research. I wanted to learn from him as my mentor and dissertation chair, and was encouraged by the potential resources available through the CIBER to do international research. This …
The Impact Of A Computer Proficiency Exam On Business Students' Admission To And Performance In A Higher-Level It Course, Patrick Rondeau, Li Xiaolin
The Impact Of A Computer Proficiency Exam On Business Students' Admission To And Performance In A Higher-Level It Course, Patrick Rondeau, Li Xiaolin
Scholarship and Professional Work - Business
Many colleges of business now assume incoming freshmen arrive on campus possessing high levels of computer skill and ability. Students are frequently offered the opportunity to take and pass a computer proficiency exam (CPE) in lieu of a freshman information technology (IT) course. While promoted as an efficient alternative, our analysis of the implementation of a CPE as a replacement for the freshman IT course at a small, Midwestern university revealed mixed results. As expected, we found those students who took and passed the CPE generally scored higher in their follow-on, sophomore IT course than those who passed the prerequisite, …