Other Business Commons^™

Giving Workers The 'Green Light': Defining Green Jobs And Exploring Their Distribution In The Us, Cole Fuller

Honors Theses and Capstones

As the United States continues to adopt sustainable practices and policies to combat climate change, it is important to consider how these green changes affect the workforce. The term ‘Green Jobs’ has become the colloquial term to refer to sustainable occupations, and despite its popularity in the literature, it often has different meanings in different settings. Our first goal was to explore these definitions and establish one to contextualize our research. We used data from the Occupational Information Network, and used their green job definition, which classifies jobs as green if, and how, they are impacted by the greening economy. …

Analyzing Business-Focused Social Networks In Hiring: The Influence Of A Job Candidate's Network On A Recruiter's Hiring Recommendation, Hannah V. Kibby

<strong> Theses and Dissertations </strong>

Social media has altered the ways in which people interact. Business-focused social media profiles, such as those on LinkedIn, can act as a proxy for a traditional resume. However, these websites differ from a traditional resume in that information presented is sometimes informal, personal, and irrelevant to the member’s career. Furthermore, HR employees are able to view a job candidate’s social network. This research investigates the influence of a recruiter’s knowledge of an applicant’s professional network on the recruiter’s perception of the applicant’s trustworthiness and hence their willingness to take risk in the hiring relationship. A review of the literature …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

How Blockchain Solutions Enable Better Decision Making Through Blockchain Analytics, Sammy Ter Haar

Information Systems Undergraduate Honors Theses

Since the founding of computers, data scientists have been able to engineer devices that increase individuals’ opportunities to communicate with each other. In the 1990s, the internet took over with many people not understanding its utility. Flash forward 30 years, and we cannot live without our connection to the internet. The internet of information is what we called early adopters with individuals posting blogs for others to read, this was known as Web 1.0. As we progress, platforms became social allowing individuals in different areas to communicate and engage with each other, this was known as Web 2.0. As Dr. …

Could Alexa Increase Your Social Worth?, Peter Tripp

Electronic Theses and Dissertations

People have historically used personal introductions to build social capital, which is the foundation of career networking and is perhaps the most effective way to advance a career (Lin, 2001). With societal changes, such as the pandemic (Venkatesh & Edirappuli, 2020), and the increasing capabilities of Artificial Intelligence (AI), new approaches may emerge that impact societal relationships. Social capital theory highlights the need for reciprocal agreements to establish the trust between parties (Gouldner, 1960). My theoretical prediction and focus of this research include two principles: The impact of reciprocity in evaluating trust of the source of the introduction and the …

Retail Trading And Stock Volatility: The Case Of Robinhood, Cooper Jones

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

We examine the relation between Robinhood usership and stock market volatility. We show that daily fluctuations in Robinhood usership, which is used to proxy retail trading, significantly influence various measures of volatility. These results might suggest that Robinhood users contribute to noise trading as they are generally individuals trading on name recognition, media coverage, popularity, and familiarity of products, rather than on fundamental values. In our empirical approach, we find that the percentage increase in Robinhood usership Granger causes increases in daily stock volatility.

The Bridge To Closing The Green Gap, Samantha Rife

Marketing Undergraduate Honors Theses

In today’s society, we have seen the theme of green consciousness and sustainability become more prevalent as the years pass by. Even as this concept seems to increase in consumer engagement there is not a proportional increase in consumer behavior. This is what is referred to as the gap between green consciousness and green consumerism. Many believe the root of this issue can be solved by increasing regulations. However, I believe this gap can be narrowed by using brands to shift consumers behaviors through their message. The main question that I want to focus in on is, “Can a brand …

Implementing Eco-Friendly Housing Techniques In Western Montana: Green Home Montana: Eco-Friendly Housing And Living Practices - Final Capstone Portfolio, Nicolas Ray Ream, Karlyn Roberts, Savannah Willison, Dylan Trent

Undergraduate Theses, Professional Papers, and Capstone Artifacts

While the green building movement is common practice in the commercial realm, it is not yet widely popular with residential buildings. We considered the question “How can residents of western Montana adopt eco-friendly housing practices that are locally appropriate and relevant?” There is an opportunity to increase green living practices among renters and homeowners in western Montana through retrofitting, gardening, composting, and similar behaviors. By considering climatic factors relevant to the region, suggestions for relevant eco-friendly practices can be made available to homeowners and renters alike. We will research green living practices used in other countries with similar climatic factors …

Triple Bottom Line As A Method To Increase Business Value And Foster Positive Social And Environmental Change, Jayleene West

Master's Theses

The Triple Bottom Line (TBL) business model has transformed the business world by changing the way businesses operate. By focusing on the people and the environment, businesses have grown to see substantial profit and avoid risks along the way. Companies are using the TBL to build their brand and customer loyalty by enhancing the environment and society. This paper analyzes four companies that are leaders in their industry and are founded on the TBL; Seventh Generation, New Belgium Brewing, Patagonia, and Ben & Jerry’s. Recommendations have been made by performing a literature review on the advantages and disadvantages of the …

How To Plan, Budget, Write, And Implement A Student Sustainability Grant, Annalisa Wilder

Honors Theses

The Student Sustainability Grant program was created to give students valuable grant writing experience and to promote a culture of sustainability on Western Michigan University’s campus. Despite the enormous opportunity that this program provides, few students apply for the grants with their sustainable ideas. Even fewer students are able to fully complete the projects, research, and initiatives that receive funding. In order to help increase the number of grants that are fully implemented and to provide students interested in writing a grant with a useful resource, this guide was created. This ‘how-to manual’ provides an undergraduate student’s perspective on the …

Common Method Variance: An Experimental Manipulation, Alison Wall

Doctoral Dissertations

Although common method variance has been a subject of research concern for over fifty years, its influence on study results is still not well understood. Common method variance concerns are frequently cited as an issue in the publication of self-report data; yet, there is no consensus as to when, or if, common method variance creates bias. This dissertation examines common method variance by approaching it from an experimental standpoint. If groups of respondents can be influenced to vary their answers to survey items based upon the presence or absence of procedural remedies, a better understanding of common method variance can …

An Economic Analysis Of Wine Grape Production In The State Of Connecticut, Jeremy L. Jelliffe

Master's Theses

The Connecticut Wine and Vineyard industry has grown at a steady 3.9% per year over the past decade (ATTTB, 2009). Economic models estimate that the wineries sub-sector contributes $38 million dollars to the state economy and direct employment of 106 residents (Lopez et al., 2010). Programs to support and foster further growth of the industry and CT farm vineyard culture include the Department of Agriculture’s CT Wine Trail and the annual CT Wine festival (DOAG, 2010). Farmland preservation groups also support vineyard development since grape growing tends to secure tracts of farmland for long periods of time.

Investment analysis for …

Exploring The Effectiveness Of Environmentally Sustainable Practices In Municipal Government: A Case Study Of The City Of Knoxville’S Department Of Parks And Recreation, Anthony Michael Brown

Masters Theses

Sustainability practices produce programs and services that meet current needs while preserving the environment and natural resources for the future. City parks and recreation departments are facing budget shortfalls and increasing expectations from customers. Governments are now embracing sustainability practices to create financial savings while also fostering relations with customers.

The purpose of this single case study was twofold: (1) to examine the effectiveness of one city department’s strategies in outsourcing its environmental sustainability program through a performance contract with Ameresco; and (2) to examine the perceptions of key department employees about the effectiveness of the sustainability initiative. A …

A Prospective Analysis On The Sustainability Of The Great Smoky Mountains National Park, Austin Bailey Porter

Chancellor’s Honors Program Projects

No abstract provided.

The Applications And Limitations Of Printable Batteries, Matthew Delmanowski

Graphic Communication

This study focuses on the potential applications for printed batteries and how they could affect the printing industry. It also analyzes the main problems associated with manufacturing this technology and what needs to be done to overcome these issues. To find the answers to these questions, two methods of research were used. The first was through the elite and specialized interviewing of Dr. Scott Williams of Rochester Institute of Technology and Professor Nancy Cullins from Cal Poly. The second form of research was a common, yet useful, method called secondary research. This entailed looking at recent written research papers about …

Systematic Analysis Of Identifying Key Dimensions Of Environmentally And Socially Responsible Hotels, Courtney Suess

UNLV Theses, Dissertations, Professional Papers, and Capstones

Development in Southeast Asia involves making good decisions for the future, so the idea that good planning can ignore sustainability is something of an oxymoron. Good development has to be sustainable and we have reached a point where the old ways of tourism development are intolerable. For example, hotels spring up without planning for the future. This short sightedness means natural endowments, like coastlines, erode and forests are cut down, chasing away the wildlife; or cultural history in the form of temples, historic buildings, and sacred places are destroyed. Ironically, tourism development is eradicating the very forms of product that …