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Promoting: Programs For And Challenges Of The Knowledge-Based Small Business, Joan Imukuka, Bhishna Bajracharya, Linda Too, Greg Hearn
Promoting: Programs For And Challenges Of The Knowledge-Based Small Business, Joan Imukuka, Bhishna Bajracharya, Linda Too, Greg Hearn
Bhishna Bajracharya
ExtractSmall businesses have long been recognized for their contributions to innovation, job creation and the overall health of most economies (Audretsch, 2004; North et al., 2001; Tilley and Tonge, 2003). Government policies in most countries, therefore, often include support measures and infrastructure to help nurture small businesses, particularly in relation to their innovation-related needs (North et al., 2001). Most recently, there has been growing interest in fostering the emergence of new and innovative small businesses, especially in the high-technology and knowledge-intensive sectors (Bridge et al., 2009). The ’high technology’ and ’knowledge-intensive sectors’ are those sectors of the economy that have …
Trust Perceptions Of Online Travel Information By Different Content Creators: Some Social And Legal Implications., Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens
Trust Perceptions Of Online Travel Information By Different Content Creators: Some Social And Legal Implications., Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens
Carmen Cox
Consumers are increasingly turning to the online environment to provide information to assist them in making purchase decisions related to travel products. They often rely on travel recommendations from different sources, such as sellers, independent experts and, increasingly, other consumers. A new type of online content, user-generated content (UGC), provides a number of legal and social challenges to providers and users of that content, especially in relation to areas such as defamation, misrepresentation and social embarrassment. This paper reports research that examined the level of trustworthiness of online travel information from these different sources. The study used a survey of …