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A Guide For Early Career Success In Academic Research, Obinna O. Obilo, William B. Locander, David A. Locander
A Guide For Early Career Success In Academic Research, Obinna O. Obilo, William B. Locander, David A. Locander
Atlantic Marketing Journal
Balancing the research, teaching, and service facets is important to achieving success in academia. Doctoral programs should prepare their students to successfully navigate and balance all three of these facets. We focus on the research facet in this study and draw from the experience of a panel of accomplished researchers within the discipline, to compile a set of guidelines for doctoral students and new faculty. Analyzing the qualitative results from the panel interviews, we find that to ensure success within the research facet, one must effectively manage three emergent focal distinctions; a relationship with: oneself, others, and with the work.
Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson
Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson
Atlantic Marketing Association Proceedings
No abstract provided.
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
Job shadowing has a long history of utilization. It is primarily considered a way for youth to become aware of the world-of-work through programs sponsored by schools or social organizations. For example, Junior Achievement International, in cooperation with several government agencies, has sponsored Groundhog Job Shadow Day for nearly 20 years. A quick internet search for job shadowing yielded over 24 million hits with the vast majority of those focused on programs aimed at high school students. Internet offerings detail anecdotal accounts of experiences, methods for setting up and executing programs, and extolment of the virtues of shadowing as a …