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Full-Text Articles in Other Business
Collaborative Test Bank Development: Multi-Institutional & Pandemic Style, Anita Walz, Eli Jamison, Candice Vander Weerdt, Mandi Goodsett
Collaborative Test Bank Development: Multi-Institutional & Pandemic Style, Anita Walz, Eli Jamison, Candice Vander Weerdt, Mandi Goodsett
Michael Schwartz Library Publications
During 2020-21 two business faculty from different institutions together with OER librarians, undergraduate students, and graduate assistants conspired to create a faculty-access-only test bank aligned to senior undergraduate-level open textbook, Strategic Management (2020) and AACSB Standards. Test bank development followed instructional and ethical practices for non-disposable assignments including faculty development of assignments, student ownership of student work, student “opt in” to go public, choice of no or some student attribution, financial incentives for various project participants, project MOUs, professional copyediting, and public release to vetted requestors. This presentation describes our respective motivations, process, how we found one another, why the …
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Atlantic Marketing Journal
This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …
Bridging The Gap: Engaging Business Sophomores To Ensure Information Literacy Competency, Heather A. Crozier, Harry J. Wilson
Bridging The Gap: Engaging Business Sophomores To Ensure Information Literacy Competency, Heather A. Crozier, Harry J. Wilson
Heterick Faculty Scholarship
This project showcases a two-week series of assignments that are designed to illustrate the value of information literacy skills to undergraduate sophomore business students. We demonstrate how the project integrates with our business curricula and show how leveraging the expertise of librarians ultimately improves the quality of education for our students.