Other Business Commons^™

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

A Phenomenological Study Of Leadership Outcomes In Short-Term Study Abroad, Jeanette Milius

Department of Agricultural Leadership, Education and Communication: Dissertations, Theses, and Student Scholarship

The impact of global citizenship is far-reaching and encompasses skills and outcomes beyond simple economic and business success. Enhancing all students’ knowledge and ability to navigate a global community is not just of interest to governmental units, policymakers, and global organizations, but also to universities who wish to adhere to accreditation standards. The purpose of this phenomenological study is to identify characteristics related to an individuals’ motivation to complete a short-term study abroad (one to three weeks in duration) and the impact that experience had on their personal and leadership growth. Eighteen self-identified leaders enrolled in a college degree or …

Entrepreneurial Leadership: An Emerging Theory, Sarah Ruttan

Staff Publications

Entrepreneurial leadership is still considered by most a concept rather than a theory (Aldrich & Baker, 1997) and research is limited (Esmer, 2017) despite entrepreneurs having a long history shaping our capitalistic ecosystems. This paper will discuss the emerging entrepreneurial leadership theory as a new paradigm to explore, and its relevance to the leadership model and how education, government and industry are recognizing the importance of learning and teaching this model to ensure continued healthy growth in business and innovation. As entrepreneurs are shaping Canada’s economy through traditional business as well as through continuing to innovate while always considering the …

Education, Enterprise Capitalism, And Equity Challenges: The Continuing Relevance Of The Correspondence Principle In Japan, Masaaki Takemura

Markets, Globalization & Development Review

This paper revisits the correspondence principle of Bowles and Gintis (1976) – which refers to the mutual mimicking of the capitalist hierarchy in the workplace and the school. The Bowles-Gintis model still appears to be working in the context of schooling in Japan. In the international comparative educational assessment called PISA (Program for International Student Assessment), created by OECD (Organization for Economic Cooperation and Development, the association of advanced democratic nations), Japanese students achieve better results than most countries. Japanese students excel in PISA performance, especially in mathematics. Such excellence, however, has negative correlations with students’ creativity, positive attitudes, and …

Soft Skills That Employers Are Seeking, Adrienne J. Royo

Faculty Works

As a university professor who wishes to discover ways in which I can enhance my students/advisees knowledge on how to prepare and plan for their future, I have executed a literature search relevant to the soft skills that employers are seeking in the graduates of the 21^st Century. The following article summaries purposely seek to elucidate this question for today’s graduates. A summary is provided at the end.

Exploring The Perceptions Of Leaders In Investor-Owned Utilities In California On Managing Organizational Change Initiatives, Maria Liza Legaspi

Dissertations

Purpose: The purpose of this qualitative study employing in-depth interviews was to identify the strategies and practices executive leaders and midlevel managers of investor-owned utilities (IOUs) perceive are effective in creating employee acceptance and support of organizational change and to identify the supports and barriers executive leaders and midlevel managers perceive as affecting employee acceptance or resistance to organizational change in IOUs.

Methodology: A qualitative research design enabled the capture of deeper thoughts and insights of executive leaders and midlevel managers of 4 IOUs in California. The study delved into the strategies and practices used by IOUs that are perceived …

Examining The Effects Of Brain Education On Employee Stress Management, Work Performance, Relationships, And Well-Being, Ericka Crawford

Dissertations

Purpose: The purpose of this study was to identify, examine, and describe the lived experience of employees who received Brain Education training in the areas of stress management, work performance, relationships, and well-being.

Methodology: This qualitative phenomenological study utilized semi-structured interviews to collect data from employees trained in Brain Education. Employees were purposefully chosen based on specific criteria, including those trained in Brain Education for at least three months, worked for organizations that employee more than 20 people, and were located in California.

Findings: Analysis of the data showed 10 major findings across 29 major themes and 76 associated codes. …

2019 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson

Atlantic Marketing Association Proceedings

No abstract provided.

2019 Residence Hall Association Constitution, Morehead State University. Housing & Residence Education Office.

Housing & Residence Education Records

The constitution of the Morehead State University Residence Hall Association from 2019.

Pedagogical Tools In Our Briefcases: Teaching The Business And Professional Communication Course, Suzy Prentiss, Justin Walton

Journal of Communication Pedagogy

As a practical and applied course, Business and Professional Communication is an excellent opportunity to blend theory and practice, prepare students with the knowledge and skills they will need in the “real world,” and continually innovate and experiment to meet the ever-changing communication needs of the workplace. Whether filled with students majoring in communication, business or another discipline, as a General Education or sequenced class, the Business and Professional Communication course is a worthwhile and value-added course that is both challenging and rewarding to teach.

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …