Other Business Commons^™

Hse-8 The Revitalization Of The Hazel Green Academy, Josephine Traver, Jennifer M. Nguyen

SC Upstate Research Symposium

The Hazel Green Academy Revitalization Project is a community service-based project focused on restoring and repurposing the Hazel Green Academy (HGA). Established in 1880, HGA was a residential college-preparatory school located in Eastern Wolfe County, KY. At its height, HGA served not only as a school but also as a source of education and community events. Throughout the years, the academy expanded its facilities and resources to benefit both the students and the community. However, as free public schools emerged in the surrounding area during the 1930s, HGA faced a decline in enrollment. Consequently, HGA struggled for the next few …

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson

Atlantic Marketing Association Proceedings

No abstract provided.

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …

Why Do We Learn What We Learn? The Intersection Of Leadership And Learning In Aviation Environments, Kadie Mullins

National Training Aircraft Symposium (NTAS)

Why do we learn what we learn? Teach what we teach? Train how we train? Largely, decisions regarding instruction and training in aviation environments are dictated by leadership. Industry CEOs beliefs on professional development, organization culture inspired by leadership, and the instructors’ personal leadership philosophies create specific learning schema while legislation, credentialing agencies, and public policies provide mandates surrounding licensing and certifications. This paper will explore the contexts and concepts in which learning and leading intersect and the impacts of those intersections on learner outcomes and instructional planning. Exploring pertinent historical, societal, philosophical, and psychological factors that guide instruction and …

How Much Do Monographs Cost? And Why Should We Care?, Nancy L. Maron, Charles Watkinson, Meredith Kahn, Shayna Pekala

Charleston Library Conference

What does it cost to make a high quality, digital monograph? What may sound like an obvious question turns out to be a very knotty one, driving to the heart of the essence of scholarly publishing today. It is particularly relevant in an environment where the potential of a sustainable open access (OA) business model for monographs is being explored. Two complementary studies funded by The Andrew W. Mellon Foundation in 2015 have explored this question to understand the costs involved in creating and disseminating scholarly books.

The team at Ithaka S+R studied the full costs of publishing monographs by …

An Innovative Education And Training Model For The Airline Industry: Ipop (Industry-Purdue Opportunity Pipeline), John Wensveen

Purdue Road School

iPOP is an innovative education and training model that provides: affordability and accessibility, STEM leadership, world-changing research, and transformative education. The iPOP model is based on industry partnerships with the creation of a branded entity between the academic school/department and individual partners/supporting units. Physical and virtual learning environments are created providing education and training to university students and employees at the industry partners via two pipelines (University Student Pipeline and Industry Partner Pipeline).

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Association Proceedings

Textbook selection is just one of the many decisions a professor has to make when teaching a class. These selection decisions are sometimes made by the individual professor while other times it is made by committee or department. In many cases, students are not taken into consideration when making these decisions. However considering many professors complain that students do not buy or use the required textbook (Kingkade 2014, Paxhia 2011, Robinson 2011), maybe it is time to think about student’s attitudes and preferences before making textbook adoption decisions. Unfortunately there are only a few studies (e.g. Daniel and Woody 2013) …

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

Job shadowing has a long history of utilization. It is primarily considered a way for youth to become aware of the world-of-work through programs sponsored by schools or social organizations. For example, Junior Achievement International, in cooperation with several government agencies, has sponsored Groundhog Job Shadow Day for nearly 20 years. A quick internet search for job shadowing yielded over 24 million hits with the vast majority of those focused on programs aimed at high school students. Internet offerings detail anecdotal accounts of experiences, methods for setting up and executing programs, and extolment of the virtues of shadowing as a …