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Full-Text Articles in Organizational Behavior and Theory
The Generation Z Handbook: A Grounded Theory Approach To Motivation In The Workplace, Justin Mahutga
The Generation Z Handbook: A Grounded Theory Approach To Motivation In The Workplace, Justin Mahutga
Electronic Theses and Dissertations
Organizations must develop human capital to remain competitive in today’s economic landscape (Crook, Todd, Combs, Woehr, & Ketchen, 2011; Noe, 2017). Motivation is one aspect of human capital development that organizational research has difficulty understanding (Kovach, 1980), and given the recent introduction of Generation Z into the workforce (Ferri-Reed, 2016), this thesis seeks to understand the process of organizational motivation for Generation Z from a communication perspective. By applying grounded theory methods to 13 interviews, I illustrate several exploratory relationships within an emergent framework to describe the process of motivation for Generation Z participants. Primarily, subjects demonstrate that through the …