Organizational Behavior and Theory Commons^™

A Managerial Planning Model: An Application To The Farm-Cultured Catfish Industry In Determining The Characteristics Of Processed Farm-Cultured Catfish Consumers In Little Rock And North Little Rock, Arkansas, Argus Kenneth Pippin

Graduate Theses and Dissertations

The objectives of the study were: (1) to evaluate the processed farm-cultured catfish business in its embryonic stage during 1968 in terms of a systematic managerial planning model (MPH); (2) to focus on the managerial strategy of market segmentation and determine the relationships between the number of processed farm-cultured catfish sales and selected economic and socio-economic determinants or consumer market behavior. From the evaluation of the processed farm-cultured catfish business as it existed in 1968, it was suggestive that the planning process was not implemented thoroughly. Several areas exhibited weaknesses or unfavorable influence that were deterrents to the success of …