Organizational Behavior and Theory Commons^™

Feminism And Message Alignment Within Girl Scout Camps, Emily Susan Hinrichsen

Graduate Research Theses & Dissertations

There has been a recent move in the United States for individuals and organizations toactively empower girls and women, provide them with equal opportunities, and help them build confidence. One organization that has been pursuing these goals is Girl Scouts of the USA (GSUSA), and Girl Scout camp is a specific setting in which the organization communicates empowerment, leadership, and inclusion to its members. This study utilized a feminist lens to explore message alignment within GSUSA, focusing on Girl Scout campers and Girl Scout camp staff as two important stakeholders who receive messaging from the organization. The researcher evaluated the …