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Nonprofit Administration and Management Commons™
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Full-Text Articles in Nonprofit Administration and Management
The Role Of Brand Personality In The Arts: An Assessment Of Brand Personality Of The National Gallery Of Victoria, Jody Evans, Kerrie Bridson, Joanna Minkiewicz
The Role Of Brand Personality In The Arts: An Assessment Of Brand Personality Of The National Gallery Of Victoria, Jody Evans, Kerrie Bridson, Joanna Minkiewicz
Dr. Joanna Minkiewicz
No abstract provided.
Moving From Reverence To Relevance: An Exploration Of The Brand Image Of The Public Art Museum Sector, Jody Evans, Kerrie Bridson, Joanna Minkiewicz
Moving From Reverence To Relevance: An Exploration Of The Brand Image Of The Public Art Museum Sector, Jody Evans, Kerrie Bridson, Joanna Minkiewicz
Dr. Joanna Minkiewicz
No abstract provided.
How Do Consumers Co-Create Their Experiences? An Exploration In The Heritage Sector, Joanna Minkiewicz, Jody Evans, Kerrie Bridson
How Do Consumers Co-Create Their Experiences? An Exploration In The Heritage Sector, Joanna Minkiewicz, Jody Evans, Kerrie Bridson
Dr. Joanna Minkiewicz
Whilst the body of work around co-creation has grown, co-creation continues to be considered from a value perspective with key questions, such as what is actually being co-created, remaining unanswered. This article moves beyond value to experiences and explores co-creation of the consumption experience. The research examines the manifestations and antecedents of co-creation of the consumption experience from a consumer angle and presents a co-creation framework. Customer critic analysis with consumers from two exemplar heritage organisations is used to investigate co-creation. The findings illuminate three facets of co-creation: co-production, engagement, and personalisation. This paper addresses a gap in Service-Dominant Logic …