Nonprofit Administration and Management Commons^™

Investigating American Cancer Society Volunteer Experience, Kari Liotta

Professional Projects

The nonprofit sector is crucial for a vital economy, and volunteers are at the core of many of these organizations. Research has shown many different factors related to nonprofit organization success, including volunteer management, recruitment, and retention techniques. This study adds to the current literature by investigating the American Cancer Society Relay For Life Advisory Team and explores what factors have led to the retention of these high-level volunteers, what skill-based trainings have they received throughout their volunteer career with the American Cancer Society, and what sentiment do the volunteers have toward receiving spokesperson training, facilitation training, and coaching training. …