Nonprofit Administration and Management Commons^™

Connecting With Volunteers: Memorable Messages And Volunteer Identification, Sarah Steimel

Department of Communication Studies: Faculty Publications

Many of the 1.8 million registered nonprofit organizations in the United States rely on the services of volunteers to be able to connect with and meaningfully serve their communities. However, volunteers are less likely to receive formal socialization and training than paid employees. Thus, this study employs the concept of memorable messages as a way for exploring the ways in which messages received by volunteers from a variety of organizational sources may affect their volunteer identification with the nonprofit organization they serve. Three results emerged from the data, including: (a) sources of memorable messages in volunteer organizations; (b) types of …