Nonprofit Administration and Management Commons^™

Brand And Culture Fusion: How Marketing Directors Lead Brand And Culture Alignment At Private Non-Profit Higher Education Institutions, Erin Hales

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe, through the lens of activity theory (AT), the challenges and best practices of marketing directors at private, non-profit higher education institutions on how they lead brand and culture alignment.

Methodology: This phenomenological study collected, analyzed, and triangulated data through 15 semi-structured interviews and the collection of artifacts. Data was then coded into themes, frequencies were calculated, and data was organized into the four categories of AT: tools, rules, community, and division of labor.

Findings: Examination of the data found that marketing directors experienced six challenges representing all four …

The Importance Of Leadership Motivational Activities In Encouraging International Students To Return To Their Tier 1 Universities, Eric Hall

Dissertations

Abstract

The problem is international students are not returning to their undergraduate Tier 1 institutions during a period when quality student enrollment is essential, and there is scant research on academic advising strategies that can be used to combat international student attrition at these universities (O’Keefe, 2013). Studies have often lumped all international students together and made efforts to attract more international students, but the reasons why international students chose research universities, and returned, were not being investigated in this manner (Hegarty, 2014).

The purpose of this proposed study was to gain an understanding of the decision-making and reasoning processes …

From Altruism To Investment: Venture Philanthropy And Its Impact On Shared Governance At Liberal Arts Colleges, Joshua D. Merchant

Dissertations

Competition for philanthropic dollars has escalated in recent years, particularly in higher education. A new type of charitable giving – venture philanthropy – has emerged and is impacting both educational policy and practice. Venture philanthropy involves donors using business models, championed practices of venture capitalists, and decision making procedures to drive their philanthropy and ongoing engagement with organizations they support.

Venture philanthropy has the potential to improve the financial vitality of colleges and universities. However, it also poses significant questions to the academy as more colleges and universities engage with donors who embrace its tenets. The primary research question seeks …