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Full-Text Articles in Marketing
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter
You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
An Analysis Of Millennials And Their Interactions With Financial Institutions, Fallon Endsley, Lucy Matthews, Cheryl Ward
An Analysis Of Millennials And Their Interactions With Financial Institutions, Fallon Endsley, Lucy Matthews, Cheryl Ward
Atlantic Marketing Journal
As the largest generational cohort since the Baby Boomers of the mid-20th century, Millennials hold significant power over the future. This is especially true in business; therefore, consideration of the environment and the target market should be lucrative. Millennials seem to fit this role more every year. This project investigates the Millennial age cohort and creates a social media portfolio to create a short social media campaign for Ascend Federal Credit Union to market their financial services and education to people ages 23 – 37. This project seeks to better understand how to utilize social media in a business …