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Full-Text Articles in Marketing
Music & Media: A Senior Recital & Honors Project, Kayla Luteran
Music & Media: A Senior Recital & Honors Project, Kayla Luteran
Honors Projects
Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.
While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With …
17 Days: Cross-Country With Social Media, Zachary Alvarado
17 Days: Cross-Country With Social Media, Zachary Alvarado
Senior Theses
"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."
https://www.youtube.com/watch?v=V8k6EQnW5D4
Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.
Music Artists' Strategies To Generate Revenue Through Technology, Kalilu Kamara Ii
Music Artists' Strategies To Generate Revenue Through Technology, Kalilu Kamara Ii
Walden Dissertations and Doctoral Studies
Music streaming services are increasing, compact discs (CDs) and digital download sales are declining, and many music artists are becoming affected by this positive shift in music technology. Music streaming revenue does not compensate for the decrease in revenue from CDs and paid downloads. Based on organizational configuration theory (OCT), the purpose of this multiple case study was to explore the technology and marketing strategies that small business music artists used to generate sales revenue from the Internet. Six small business music artists who were 18 years or older with different music revenue streams participated in semistructured interviews. These small …