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Investigating The Role Of Social Return On The Understanding Of Craft Brewery Visitors In British Columbia, Canada, Jarrett Bachman, John S. Hull
Investigating The Role Of Social Return On The Understanding Of Craft Brewery Visitors In British Columbia, Canada, Jarrett Bachman, John S. Hull
TTRA Canada 2018 Conference
Contributing to the Conference Theme: The role of social media in the development of Canada as a destination has been widely discussed locally, regionally, provincially, and federally. This research examines the role of using social media using a newly developed mechanism by which to consider how the use of social media relates to social involvement, memories, loyalty, place attachment, and authenticity. The context for this research is craft brewery tourism, one of the fastest growing aspects of tourism in many provinces. This abstract directly relates to multiple themes and sub-themes of the conference, including “Visitor experience design and measurement,” …