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Grassroots Organizations Using Social Media As A Lobbying Technique, Samantha Vo
Grassroots Organizations Using Social Media As A Lobbying Technique, Samantha Vo
CGU Theses & Dissertations
Grassroots organizations provide a way for communities to interact and form around topics through grassroots lobbying and direct lobbying. As the 21st Century is referred to as the Digital Age, many grassroots organizations have found it necessary to expand on their lobbying techniques. Rather than utilizing methods like traditional media, email, phone calls, or text messages, methods involving social media are becoming more prominent as society continues to advance. Social media is a distinctive part of the Digital Age, and as the usage of social media increases in popularity, it can be used to reach a large population of people. …
The Sea Turtle As A Marketing Symbol For The Anti-Plastics Movement, Hannah Chiu
The Sea Turtle As A Marketing Symbol For The Anti-Plastics Movement, Hannah Chiu
Pitzer Senior Theses
The anti-plastic straw movement uses the sea turtle to bring an empathetic symbol to broaden the scope of the plastics problem in the ocean, giving the public a powerful visual image for the first time in the history of the anti-plastics movement. In this thesis, I build on existing conversations on charismatic megafauna and flagship species, to explore the emerging anti-plastic straw movement and its use of the sea turtle as a symbol. I also provide an analysis of the imagery and comments on social media sites of green marketing companies and non-governmental organizations. These social media sites, such as …