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Globalization

Asia Marketing Journal (AMJ)

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Global Marketing Strategies Of Innocean Worldwide "Global Marketing Company, Innocean Worldwide, Kyoung Hee Chu, Doo Hee Lee, Jong Ho Lee, Yoo Oct 2012

Global Marketing Strategies Of Innocean Worldwide "Global Marketing Company, Innocean Worldwide, Kyoung Hee Chu, Doo Hee Lee, Jong Ho Lee, Yoo

Asia Marketing Journal

Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide`s …