Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Advertising and Promotion Management (2)
- Arts and Humanities (2)
- Other Business (2)
- Sales and Merchandising (2)
- Technology and Innovation (2)
-
- Broadcast and Video Studies (1)
- Business Administration, Management, and Operations (1)
- Business Law, Public Responsibility, and Ethics (1)
- Communication (1)
- Communication Technology and New Media (1)
- E-Commerce (1)
- Entrepreneurial and Small Business Operations (1)
- Feminist, Gender, and Sexuality Studies (1)
- Finance and Financial Management (1)
- Gender, Race, Sexuality, and Ethnicity in Communication (1)
- Inequality and Stratification (1)
- Radio (1)
- Recreation Business (1)
- Social Media (1)
- Social and Behavioral Sciences (1)
- Sociology (1)
- Sociology of Culture (1)
- Sports Management (1)
- Sports Studies (1)
- Strategic Management Policy (1)
- Women's Studies (1)
- Institution
- Publication
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Marketing
K‐State Polytechnic Diversity Assignment & Project Showcase, William Genereux, Becky Lynn Degreeff
K‐State Polytechnic Diversity Assignment & Project Showcase, William Genereux, Becky Lynn Degreeff
Institute for Student Learning Assessment
On the K-State Polytechnic campus in Salina, KS, five faculty members have identified a project or assignment having a connection with human diversity in a course they teach. These projects and assignments were originally presented in a panel session at the 2013 American Society of Engineering Education (ASEE) – Midwest conference.
The panelists were the following faculty members:
Becky DeGreeff (Communication), Fred Guzek (Marketing & Business), Jung Oh (Chemistry), Greg Stephens (Business), and Bill Genereux (Computer Technology). The assignments presented included an activity in speech class that addresses racial and economic privilege, an international marketing exercise that follows a French …
Changing The Industry, Spotify, Seth A. Carver
Changing The Industry, Spotify, Seth A. Carver
Chancellor’s Honors Program Projects
No abstract provided.
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison
A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison
Lewis Honors College Capstone Collection
The following is a strategic marketing and financial analysis concerning the highly dynamic operations of Toys R Us.