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Full-Text Articles in Marketing

To Innovate Or Integrate: A Story Of Mergers And Acquisitions In The Video Game Industry, Charlie Geis, Dustin Rabin Jan 2024

To Innovate Or Integrate: A Story Of Mergers And Acquisitions In The Video Game Industry, Charlie Geis, Dustin Rabin

The Journal of Purdue Undergraduate Research

No abstract provided.


Impacts Of The Covid-19 Pandemic On Business Education: Case For The Aacsb’S Agility Standard, Lucy Ojode, Mulugeta Wolde, June Claiborne Jul 2021

Impacts Of The Covid-19 Pandemic On Business Education: Case For The Aacsb’S Agility Standard, Lucy Ojode, Mulugeta Wolde, June Claiborne

Southwestern Business Administration Journal

We explored an undergraduate business program’s navigation of an unplanned change, response to the Covid-19 pandemic-occasioned move to online learning, and the resilience of its curriculum by following cohorts of students through two consecutive courses from the end of 2019 through 2020 up to summer 2021. The exploration was aimed at the assessment of the impact of the pandemic-induced disruptions, i.e., how the school’s curriculum fared through the pandemic. Premised on the school’s accreditor, AACSB’s agility-cultivating curriculum guideline, the curriculum should adapt and stabilize post-pandemic. To identify the appropriate cohort for observation, we scrutinized the four progressive levels of agility …


Negating Amy Gutmann: Deliberative Democracy, Business Influence, And Segmentation Strategies In Education, Brian Ford May 2020

Negating Amy Gutmann: Deliberative Democracy, Business Influence, And Segmentation Strategies In Education, Brian Ford

Democracy and Education

The task of creating a public will is daunting in any political system, but a democracy dedicated to the principles of participation and public deliberation faces specific challenges, including overcoming organized opposition that may not accept democratic tenets. In the sphere of education (and social reproduction more generally), business-influenced movements to reform public education question many of the established goals and norms of democratic education and thus may be the vanguard of such opposition. In order to interpret and explore these movements, this article enlists Amy Gutmann's work as a heuristic device. In so doing, it looks at the task …


Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen Jan 2020

Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen

Markets, Globalization & Development Review

No abstract provided.


Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard Oct 2019

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard

Marriott Student Review

Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.


Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard Apr 2019

Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard

Marriott Student Review

Book review of Seeds of Greatness by Denis Waitley, personal anecdotes and summaries of research on the secrets to success in life and in the business world.