Marketing Commons^™

Case Studies In Sustainability Management - The Oikos Collection Vol. 3, Jordi Vives Gabriel, A. Erin Bass, R. J. Morris

Faculty Books and Monographs

Editor: Jordi Vives Gabriel

Chapter 9, Lululemon’s commitment to the environment: A tangle of seaweed, suppliers & social responsibility, co-authored by A. Erin Bass, UNO faculty member.

With the rapidly growing importance of sustainability and corporate responsibility in a globalised world, management schools are increasingly integrating long-term economic, environmental and social issues into their teaching and research. Climate change, poverty, labour standards and human rights are among the many topics that future decision-makers will need to face in their careers. Business education needs to reflect this new reality and provide a broadened understanding of value creation in order to create …