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Full-Text Articles in Marketing
Branding Pakistan For The Future, Umair Naeem
Branding Pakistan For The Future, Umair Naeem
Business Review
INTRODUCTION
1.1 BACKGROUND AND CONCEPTS Branding products has been a concept that has been there and thereabout since the ages, and internationally it has gained prominence as a means for building a product or service's identity and personality. Brands such as Nike and Apple stand as testament to the massive influence that Branding a product successfully can have on its future and popularity. Both the said Brands evoke feelings in almost all consumers' mind that other products can only envy. Branding hence looks to provide a product or a service with an identity, which can be called its own, and …
Corporate Brand Identity And Image Congruence In The Leisure Services Sector: A Stakeholder Perspective, Joanna Minkiewicz, Kerrie Bridson, Felix Mavondo
Corporate Brand Identity And Image Congruence In The Leisure Services Sector: A Stakeholder Perspective, Joanna Minkiewicz, Kerrie Bridson, Felix Mavondo
Dr. Joanna Minkiewicz
No abstract provided.