Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

Branding

External Link

Articles 1 - 1 of 1

Full-Text Articles in Marketing

Corporate Brand Identity And Image Congruence In The Leisure Services Sector: A Stakeholder Perspective, Joanna Minkiewicz, Kerrie Bridson, Felix Mavondo Dec 2006

Corporate Brand Identity And Image Congruence In The Leisure Services Sector: A Stakeholder Perspective, Joanna Minkiewicz, Kerrie Bridson, Felix Mavondo

Dr. Joanna Minkiewicz

No abstract provided.

Go to article