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Articles 1 - 3 of 3
Full-Text Articles in Marketing
Imagine: A Student-Centered Library, Gretchen Gfeller, Desiree Butterfield-Nagy, Hansie Grignon
Imagine: A Student-Centered Library, Gretchen Gfeller, Desiree Butterfield-Nagy, Hansie Grignon
Library Staff Publications
In 2004, the Raymond H. Fogler Library at the University of Maine formed its Marketing Team in response to the changing perceptions of academic libraries. Our charge is to explore new and innovative ways to promote the library and to define its place within the larger university community. One of the primary goals of the group is to reconnect users with the library as place at a time of 24/7 electronic resources. Under the leadership of Fogler’s public relations and outreach coordinator, team members representing different departments in the library perform their marketing duties in addition to their regular jobs. …
Adrift In A Sea Of Information About Sustainable Seafood: The Maine Consumer Perspective, Catherine V. Schmitt
Adrift In A Sea Of Information About Sustainable Seafood: The Maine Consumer Perspective, Catherine V. Schmitt
Maine Policy Review
The desire for a sustainable seafood industry that protects the environment and the future of fishing is certainly of interest to consumers, but even here there are conflicting standards, as Catherine Schmitt explores in this article.
Crown O’Maine Organic Cooperative, Leah Cook
Crown O’Maine Organic Cooperative, Leah Cook
Maine Policy Review
The article describes how Crown O’Maine Organic Cooperative has grown from a small venture marketing one Aroostook County family farm’s potatoes to a statewide distribution company for organic foods