Marketing Commons^™

Supply Chain Collaboration: A Literature Review And Empirical Analysis To Investigate Uncertainty And Collaborative Benefits In Regards To Their Practical Impact On Collaboration And Performance, Peter Ralston

Peter Ralston

This dissertation investigates supply chain collaboration. Supply chain collaboration is defined as a long-term relationship where participants generally cooperate, share information, and work together to plan and even modify their business practices to improve joint performance (Whipple et al., 2010). Analyzing supply chain collaboration provides researchers further understanding of the concept as we seek to move the body of knowledge related to supply chain collaboration forward. Investigating supply chain collaboration delivers practical value to firm managers by seeking methods to increase supply chain collaboration success, identifying what factors lead to, or are generated from, successful collaboration, and determining firm performance …

Factor Market Myopia: A Driver Of Factor Market Revalry, Peter Ralston, Steven Lemay, Rose Opengart

Peter Ralston

Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan

Tanawat "Tom" Hirunyawipada

Although cross-functional integration is often considered an important element in a successful new product development program, a great deal of variance exists in extant literature regarding how integration is defined and implemented and how relevant studies are conducted.

The authors attempt to bring clarity to a diverse set of 25 studies that investigate cross-functional integration by empirically analyzing 146 correlations between integration and aspects of new product success. The authors examine the impact of 12 potential moderators that affect the integration–success link using meta-analysis techniques.

The findings indicate that though cross-functional integration may indeed have a direct impact on success, …

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Paul B. Sweeney

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management: Understanding the broad context of international business, including the critical trends impacting …

Take Two Tablets And Do Not Call For Judicial Review Until Our Heads Clear: The Supreme Court Prepares To Demolish The 'Wall Of Separation' Between Church And State, Terence Lau, William Wines

Terence Lau

In this article, we examine the issues that bring First Amendment jurisprudence to the grant of certiorari in Pleasant Grove v. Summum, scheduled for oral argument in the Supreme Court of the United States in November. We examine the historical basis for America’s religious heritage, the historical judicial treatment of the religious clauses, and the erosion of the wall of separation between church and state. We examine the Ten Commandments, finding inherent discrimination present in modern-day attempts to advance a particular version of the Ten Commandments as secular. By drawing upon Rousseau’s civic religion, we suggest alternative routes for the …

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Terence Lau

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …

The Effects Of Schema Congruity On Consumer Response To Celebrity Advertising, Tracy Harmon-Kizer

Tracy R. Harmon-Kizer Ph.D.

The trend of celebrity-branded products is on the rise, creating a new domain in which to explore the match-up hypothesis. Moving beyond the celebrity as an endorser, but rather, a brand promoting a brand extension, this article examines how perceived congruence between a celebrity's image and the brand image of products they have developed is related to attitudinal and behavioral measures of advertising effectiveness. Employing a 2 × 3 full factorial design, congruence between the celebrity's image and the brand's image was varied (less vs. more congruent), along with the use of the celebrity's image (present, absent, non-celebrity models) to …

Green Freight Asia (C): The Road Ahead, Jason Woodard, Christopher Dula

C. Jason Woodard

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation.

Green Freight Asia (C): The Road Ahead is the third and final part of the case series. It …

Green Freight Asia (A): Driving The Adoption Of Sustainable Supply Chain Practices, Jason Woodard, Christopher Dula

C. Jason Woodard

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation. The first part, Green Freight Asia (A): Driving the Adoption of Sustainable Supply Chain Practices, chronicles the formation …

Green Freight Asia (B): Navigating Toward A Successful Partnership, Jason Woodard, Christopher Dula

C. Jason Woodard

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation. The second part, Green Freight Asia (B): Navigating Toward A Successful Partnership, explores how a collaborative partnership between …

The Impact Of Attitudinal Ambivalence On Weight Loss Decisions: Consequences And Mitigating Factors, Bui My, Courtney Droms, Georgiana Cracium

Courtney M. Droms

This research takes a new look at individuals' attitudes and intentions towards losing weight. Study 1 examines the relationship among those interested in losing weight and individual self-evaluative ambivalence on attitude towards trying to achieve a weight loss goal and the intentions to achieve the weight loss goal. For Study 2, a between-subjects experimental design, where attitudinal ambivalence and prior outcome feedback were manipulated and self-efficacy was measured, is conducted to examine attitude towards eating healthier and intention to change eating behaviours. Findings across the two studies show that attitudinal ambivalence about the self and the individual's abilities and motivation …

Cross-Cultural Study Of Channel Relationship Factors - Antecedents Of Satisfaction In A Retail Setting: A Commentary Essay, Sudhir H. Kale

Sudhir H. Kale

Channel relationships within and across diverse markets have been investigated for quite some time. Yet findings from these studies over the last forty years or so have been far from conclusive. Channel researchers Runyan, Sternquist, and Chung (forthcoming) investigate interrelationships between the behavioural constructs of role performance, dependence, conflict, satisfaction, and influence strategy in the U.S. and Japanese context. Reading this paper leads credence to the adage, 'The more things change, the more they stay the same.' Indeed, a review of representative comparative channels research literature from the 1980s and post-2000 brings to surface striking similarities in terms of shaky …

Success Mass Customization: The Role Of Market Segment Favorableness, Wai Kwan (Elaine) Lau

Wai Kwan (Elaine) Lau

Mass customization (MC) emerged as a new paradigm that shifted from mass production. It achieves both volume and cost efficiency of mass production and customization capabilities at the same time. The challenge for manufacturing managers is to find ways to cope with the market and increase product variety through MC without affecting lead-time, cost or quality. Based on the previous literature review, a conceptual summary of MC is discussed. According to the conceptual summary, a model is built to discuss how each of the elements associated with MC contributes to improved firm performance. It further proposed that the market segment …

Factors Influence On Success Mass Customization, Wai Kwan (Elaine) Lau

Wai Kwan (Elaine) Lau

This paper summarizes the common elements of mass customization (MC). It argues that MC should be viewed as a manufacturing management system that synergizes and integrates all the elements. Then, three factors, customer, technology, and organizational factors are identified. The moderating effects between implemented MC and improved performance are discussed.

Distinguishing ‘Mhealth’ From Other Healthcare Services In A Developing Country: A Study From The Service Quality Perspective, Saradhi Motamarri, Shahriar Akter, Pradeep Ray, Chung-Li Tseng

Shahriar Akter

Mobile phones’ exponential growth is fuelling the emergence of mobile health (mHealth), thus contributing to healthcare services’ innovative transformation in developing countries. mHealth’s ubiquitous personalised capabilities obviate the access barriers and dismal performance of conventional systems, thus -therefore gaining popularity among patients. Researchers have focused on service quality – a vital element of service adoption – and sustainability. For mHealth to become a robust alternative, how patients perceive mHealth vis-à-vis conventional services must be understood. Comparative analysis studies between mHealth and conventional systems are scarce yet would contribute to theory and strengthen the antecedent phases to service quality, that is, …

How And When Do Corporate Social Responsibility Initiatives Impact On Customer-Facing Employees? Evidence From India And The Netherlands, Pavlos A. Vlachos, Nikolaos Panagopoulos, Aristeidis Theotokis, Ramendra Singh, Rakesh Singh

Pavlos A Vlachos

No abstract provided.

Curvilinear Effects Of Corporate Social Responsibility And Benevolence On Loyalty, Pavlos A. Vlachos, Areti Krepapa, Nikolaos Panagopoulos

Pavlos A Vlachos

No abstract provided.

From Academic Research To Marketing Practice: Exploring The Marketing Science Value Chain, John Roberts, Ujwal Kayande, Stefan Stermersch

Ujwal Kayande

We aim to investigate the impact of marketing science articles and tools on the practice of marketing. This impact may be direct (e.g., an academic article may be adapted to solve a practical problem) or indirect (e.g., its contents may be incorporated into practitioners’ tools, which then influence marketing decision making). We use the term “marketing science value chain” to describe these diffusion steps, and survey marketing managers, marketing science intermediaries (practising marketing analysts), and marketing academics to calibrate the value chain. In our sample, we find that (1) the impact of marketing science is perceived to be largest on …

Does Providing More Prompts In Visitor Expenditure Surveys Result In Higher Reported Expenditure?, Mike Raybould, Liz Fredline

Michael Raybould

It has been claimed that providing more prompts or categories in the expenditure module of a visitor survey should assist respondents to recall their expenditure more accurately though this does not appear to have been supported by the few field tests conducted to date. This paper describes an experimental examination of the effects on reported expenditure of providing additional cues in the expenditure module of an event visitor survey. In this study aggregate and disaggregate formats result in significant differences in reported expenditure in key expenditure categories. In the context of the total survey error model it considers the trade‐off …

Examining The Use Of Focus Groups In Economic Development Initiatives, Oscar T. Mcknight, Ronald Paugh, Brian Nestor, Shawn Yambor

Oscar T McKnight Ph.D.

City officials often use focus groups in economic development. However, findings indicate that group dynamics can threaten validity when seeking consensus. Data suggest a strong rebound effect for participants to return to their earlier pre-focus group assessment beliefs. Introduced is the ‘BUCKS’ Planning Model for facilitating city economic development initiatives.

Corporate Social Performance And Consumer-Retailer Emotional Attachment: The Moderating Role Of Individual Traits, Pavlos A. Vlachos

Pavlos A Vlachos

No abstract provided.

Consumer-Retailer Emotional Attachment: Some Antecedents & Personality Moderators, Pavlos A. Vlachos, Adam Vrechopoulos

Pavlos A Vlachos

No abstract provided.

Modeling Dependence Using Skew T Copulas: Bayesian Inference And Applications, Michael S. Smith, Quan Gan, Robert Kohn

Michael Stanley Smith

[THIS IS AN AUGUST 2010 REVISION THAT REPLACES ALL PREVIOUS VERSIONS.]

We construct a copula from the skew t distribution of Sahu, Dey & Branco (2003). This copula can capture asymmetric and extreme dependence between variables, and is one of the few copulas that can do so and still be used in high dimensions effectively. However, it is difficult to estimate the copula model by maximum likelihood when the multivariate dimension is high, or when some or all of the marginal distributions are discrete-valued, or when the parameters in the marginal distributions and copula are estimated jointly. We therefore propose …

Measuring Service Quality In A Corporatised Public Sector Environment, Karen Mcfadyen, Jennifer Harrison, Stephen Kelly, Don Scott

Adjunct Professor Stephen J Kelly

Using a modified SERVQUAL scale, this paper measures perceived service quality in a corporatised public sector environment. Five factors were identified: personalised proficiency, empathic professionalism, reliability, tangibles and access; explaining 61% of overall variance. Further analysis using multiple regression also indicated that 45% of the variability in customer satisfaction and 43% of the variability in overall service quality was explained by the five factors. The research was conducted in response to calls for the application of this measure and following a review of extant literature that indicated the limited number of studies undertaken within the public sector that assessed service …

Electronic Perceived Service Quality: Results From A Cross-National Study In The Context Of Mobile Internet Services, Pavlos A. Vlachos, George Giaglis, Inseong Lee, Adam Vrechopoulos

Pavlos A Vlachos

Work on how consumers evaluate electronic service quality is both topical and important due to the well-accepted criticality of electronic channels in selling products and services. However, most of the relevant research on electronic research quality is preoccupied with the website Internet context and most of the studies are singlecountry studies, inhibiting conclusions of generalizibility. Theoretically rooted in the Nordic Model of perceived service quality, this exploratory study uses an e-service quality scale to measure mobile Internet service quality in different national settings. Consistent with the available e-service quality literature, results indicate that e-service quality is a second-order factor, with …

Too Much Of A Good Thing: Curvilinear Effects Of Service Evaluation Constructs And The Mediating Role Of Trust, Pavlos A. Vlachos, Katerina Pramatari, Adam Vrechopoulos

Pavlos A Vlachos

PURPOSE OF THIS PAPER. The satisfaction-trust paradigm has been recently criticized regarding its ability to deliver positive consumer behavioral outcomes. This study argues that -amongst others- a reason for this unpleasant situation may be the failure of service managers to account for non-linearities in the satisfaction-trust paradigm. DESIGN/METHODOLOGY/APPROACH. The setting for this study has been the super-market retail channel. A total of 942 respondents were “intercepted” in supermarket stores, employing a face-to-face personal interviewing method. For the detection of curvilinear effects the study employed the two-step single indicant method of Ping (1998). FINDINGS. We posit consumer trust as an important …

Impacts Of Sustainability: A Multilevel Synthesis And Research Agenda, Pavlos A. Vlachos, Paulina Papastathopoulou, Katerina Pramatari

Pavlos A Vlachos

No abstract provided.

Containing Csr Scepticism: A Comparison Of Cause-Related Marketing Quantifiers On Customer Attributions Of Corporate Motives, Pavlos A. Vlachos, Areti Krepapa, Christos Koritos, Kostas Tasoulis

Pavlos A Vlachos

No abstract provided.

Formative Versus Reflective Measurement For Multidimensional Constructs, Pavlos A. Vlachos, Aristeidis Theotokis

Pavlos A Vlachos

No abstract provided.

Corporate Social Performance And Employees: Construed Perceptions, Attributions And Behavioral Outcomes, Nikolaos Panagopoulos, Adam Rapp, Pavlos A. Vlachos

Pavlos A Vlachos

No abstract provided.