Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Advertising and Promotion Management (5)
- Entrepreneurial and Small Business Operations (4)
- Business Administration, Management, and Operations (3)
- Business Intelligence (3)
- Business and Corporate Communications (3)
-
- E-Commerce (3)
- Sales and Merchandising (3)
- Business Law, Public Responsibility, and Ethics (2)
- Other Business (2)
- Strategic Management Policy (2)
- Technology and Innovation (2)
- Business Analytics (1)
- Industrial and Organizational Psychology (1)
- Nonprofit Administration and Management (1)
- Psychology (1)
- Recreation Business (1)
- Social Psychology (1)
- Social and Behavioral Sciences (1)
- Tourism and Travel (1)
Articles 1 - 9 of 9
Full-Text Articles in Marketing
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter
You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr
Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr
Atlantic Marketing Association Proceedings
No abstract provided.
Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris
Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris
Scholar Week 2016 - present
Our compiled data and research, concluding with our forecast for the Top Social Media Marketing trends for 2018. Focusing on both macro and microinfluencers.
The Motivation To “Like”: Do “Likes” Cause Conformity On Social Media?, Charles D. Dolph, Daniel J. Case Jr., Devin M. Welsh
The Motivation To “Like”: Do “Likes” Cause Conformity On Social Media?, Charles D. Dolph, Daniel J. Case Jr., Devin M. Welsh
The Research and Scholarship Symposium (2013-2019)
Social media has become the norm in westernized culture in many households. Many companies ranging from small to large organizations have employed multiple forms of social media in order to promote their business. Some companies are inclined to buy “likes” from other businesses in order that their product may seem more appealing to viewers online. The question that this study aimed to address whether participants were more likely to “like” a picture if the picture has more associated “likes”, rather than if it is a good picture as deemed by a professional photographer. This would follow the traditional conformity principles, …
The Impact Of Social Media On The Sales Cycle And Prospecting, Mike Serkedakis, Gary L. Selden, R. Keith Tudor
The Impact Of Social Media On The Sales Cycle And Prospecting, Mike Serkedakis, Gary L. Selden, R. Keith Tudor
Atlantic Marketing Association Proceedings
Sharing information and networking with business contacts are the crux of social media in sales. The use of social media platforms (e.g., LinkedIn, Facebook and Twitter) for all phases of the sales cycle is a relatively new technique, about 20 years since the arrival of the internet and associated technologies. Research to measure the impact of social media on the sales cycle time is not adequately addressed in the current literature. Our research highlights the impacts of social media on this important business function and examines individual performance aspects associated with the use of social media.
Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting
Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting
Atlantic Marketing Association Proceedings
Social media is an important aspect of marketing today. According to Hanna et al (2011), social media is not an optional part of marketing strategy but a mandatory component for most companies today. Social media usage is rapidly growing. Facebook, the largest global social network, has over 1.19 billion users with an annual growth rate of eighteen percent (Aichner & Jacob 2015).
A Systematic Review Of Anti-Brand Website Literature: What We Know And What We Need To Know, David L. Williams, Ellen Kolbas
A Systematic Review Of Anti-Brand Website Literature: What We Know And What We Need To Know, David L. Williams, Ellen Kolbas
Atlantic Marketing Association Proceedings
The emergence of Web 1.0 began an evolution in electronic communication. This platform resulted in a unidirectional communication flow (e.g. firm to consumer) that featured firms generating messages for public consumption. Web 1.0 gave rise to Web 2.0 and 3.0 platforms that facilitate bi-directional communication between firms and the public. This new method has resulted in an increase in consumer empowerment to create and disseminate marketing messages of their own (Williams, Crittenden, Keo, & McCarty, 2012). Third party stakeholders are disseminating electronic word-of-mouth communications about companies through the use of video, reviews, forums, microblogs and multiple other channels (Gil-Or, 2010). …
An Application Of Social Media Marketing For Community Sustainable Development, Lei Huang, Amelia Clarke, Wen Tian, Natalie Heldsinger
An Application Of Social Media Marketing For Community Sustainable Development, Lei Huang, Amelia Clarke, Wen Tian, Natalie Heldsinger
Atlantic Marketing Association Proceedings
Though the social marketing approach has been developed from commercial marketing, it is a holistic approach from various social sciences disciplines like marketing, psychology, sociology, mass communication and economics. It is basically an art to explore new ways of analyzing problems and solving them effectively. For instance, social marketing influences sustainability through the use of marketing principles to increase awareness, understanding, change attitudes, and motivate the society to change, adopt, or sustain a particular behavior. This paper attempts to explore a framework of social media in light of disseminating the knowledge of a community-wide sustainability plan among various stakeholders. Policy …