Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

Richard W. Pollay

2006

Articles 1 - 1 of 1

Full-Text Articles in Marketing

Taking Ad-Vantage Of Consumers: Advertising Light Cigarettes: Reassuring And Distracting Concerned Smokers, Richard W. Pollay Dec 2005

Taking Ad-Vantage Of Consumers: Advertising Light Cigarettes: Reassuring And Distracting Concerned Smokers, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Go to article