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Richard W. Pollay

1993

Articles 1 - 2 of 2

Full-Text Articles in Marketing

Pertinent Research And Impertinent Opinion: On Our Contributions To The Cigarette Advertising Public Policy Debates, Richard W. Pollay Dec 1993

Pertinent Research And Impertinent Opinion: On Our Contributions To The Cigarette Advertising Public Policy Debates, Richard W. Pollay

Richard W. Pollay

No abstract provided.

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Here's The Beef: Factors, Determinants And Segments In Consumer Criticism Of Advertising, Richard W. Pollay Jul 1993

Here's The Beef: Factors, Determinants And Segments In Consumer Criticism Of Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

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