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Full-Text Articles in Marketing

Rebranding My Cosmetics Business, Liaonn Martin Dec 2022

Rebranding My Cosmetics Business, Liaonn Martin

Creativity and Change Leadership Graduate Student Master's Projects

The project is focused on rebranding my business by changing the name, creating a working website, as well as creating and selling different products I am passionate about. As part of the project I worked on making my Instagram page more appealing to bring in customers from all over the world, and using Instagram to promote my products. I also researched different ways to utilize platforms such as Tik Tok and Facebook to help my business become more popular. I created extra gifts such as thank you notes, complimentary lip scrubs, and a thank you note for all of my …


Event Planning: Understanding The Process Through Gained Experience And Research, Taylor M. Ansuini May 2022

Event Planning: Understanding The Process Through Gained Experience And Research, Taylor M. Ansuini

Creativity and Change Leadership Graduate Student Master's Projects

Event Planning: Understanding the Process Through Gained Experience and Research

Event planning is a complex and challenging job as it requires a creative, driven individual who excels as a multitasker and problem solver. The focus of this master’s project is to engage in a deeper understanding and gain volunteer experience as part of an event planner’s team in preparation for a desired future career in the field. Both communication with and opportunities to work with local event planners assisted with accelerating experience and insight into the field of event planning. The outcomes of the project include insights into various volunteer …


Being Creative: Not An Act But A Habit, Matthew William Smith May 2022

Being Creative: Not An Act But A Habit, Matthew William Smith

Creativity and Change Leadership Graduate Student Master's Projects

This project explores what it means to be creative, how to practice creativity, and how a creative practice can be used to bring about the change one wants to see in the world. Many theories and ideas from historical and modern scholars influenced the work. The literature review findings were synthesized to produce a practical and tangible creative practice prototype and a strategic action plan.