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Scotchwhisky101.Com: A User-Friendly, Persona-Driven Website, William Dillon Miller
Scotchwhisky101.Com: A User-Friendly, Persona-Driven Website, William Dillon Miller
Mahurin Honors College Capstone Experience/Thesis Projects
Within the realm of web design and marketing, it is easy for the designer to get caught up in what he/she thinks the site needs to look like. The problem is that web users are trying to accomplish specific tasks, and websites need to be tailored towards these users, not towards the designer. To work on this problem, I chose to make a website entitled “scotchwhisky101.com.” Most websites about single malts are too information-heavy and/or outdated. I used this problem to learn methods of user-oriented web design. To achieve this end, I gathered data through a survey. I then took …