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Health Professions At Carolina: Promoting The University Of South Carolina Galen Health Fellows And Health Sciences Initiatives Using Social Media Marketing, Sarah Adair Roof
Health Professions At Carolina: Promoting The University Of South Carolina Galen Health Fellows And Health Sciences Initiatives Using Social Media Marketing, Sarah Adair Roof
Senior Theses
This project sought to bring awareness to the newly developed Galen Health Fellows and health sciences programs at the University of South Carolina. In collaboration with the University of South Carolina Office of Admissions, investigators created and promoted a trackable social media marketing campaign for prospective program participants composed of online profiles of current USC health science students. These profiles aimed to promote the beyond-the-classroom experiences and advantages gained from pursuing a health sciences career at the University of South Carolina, particularly as a Galen Health Fellow. Student profiles were posted on the USC Admissions account of the blog site …