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Full-Text Articles in Marketing
Want To Sell To The Government? Do Your Market Research!, Veronica Doga
Want To Sell To The Government? Do Your Market Research!, Veronica Doga
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How many times have you heard that government buys everything you can think of? In general, it is true. And, means a huge opportunity for small businesses.
Brand Planning—It's More Than Jingles, Chuck Beck
Brand Planning—It's More Than Jingles, Chuck Beck
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A strong brand is important selling to consumers and building customer loyalty. This is just as true when you are seeking business in the government marketplace. A brand plan gives your company the right kind of visibility to attract contracting agents.