Marketing Commons^™

Luxury Back In Vogue, Erwan Rambourg

Asian Management Insights

Not just a rebound, it is set to flourish in the coming decade.

The Evolving Chinese Luxury Consumer, Rane Xue, Xiaolei Gu

Perspectives@SMU

Chinese who travel frequently or have lived abroad will shape the perception and understanding of luxury consumption going forward

Luxury Branding For Asia, Singapore Management University

Perspectives@SMU

Asian brands must aim to be aspirational; having employees who really understand the brand is crucial

Studying The Logic Of Luxury, Singapore Management University

Research@SMU: Connecting the Dots

The SMU Centre for Marketing Excellence is partnering with Asia’s luxury sector to navigate trends that are changing the face of retail.

See the book: The essence of luxury: An Asian perspective: LVMH-SMU Luxury Research Conference 2016