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Articles 1 - 4 of 4
Full-Text Articles in Marketing
Building A Direct Marketing Bridge To High Achieving Students: Introducing A Cost Effective Financial Aid Leveraging Model, Oscar T. Mcknight, Ronald Paugh
Building A Direct Marketing Bridge To High Achieving Students: Introducing A Cost Effective Financial Aid Leveraging Model, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
No abstract provided.
Coping With Marketplace Discrimination: An Exploration Of The Experiences Of Black Men, David Crockett, Sonya A. Grier, Jacqueline A. Williams
Coping With Marketplace Discrimination: An Exploration Of The Experiences Of Black Men, David Crockett, Sonya A. Grier, Jacqueline A. Williams
David Crockett
Differential treatment in the marketplace based on group membership rather than individual differences, which we refer to as marketplace discrimination, has been noted to occur across a multitude of consumption contexts, ranging from purchas-ing automobiles and real estate to browsing at retail stores or even hailing a taxicab. While evidence of marketplace dis-crimination has been widely reported and need not be reproduced here, the important related question of how consumers perceive and cope with the internal strains produced by discrimination remains an under-investigated topic in marketing. This is an important oversight, as research in sociology, anthropology and psychology has demonstrated …
Shattering The Myth Of Costless Price Changes, Mark Bergen, Mark Ritson, Shantanu Dutta, Danny Levy, Mark Zbaracki
Shattering The Myth Of Costless Price Changes, Mark Bergen, Mark Ritson, Shantanu Dutta, Danny Levy, Mark Zbaracki
Mark Ritson
No abstract provided.
New Paradigm In Classroom Assessment: The Externally Trained (Et) Observer Model, Oscar T. Mcknight, Ronald Paugh
New Paradigm In Classroom Assessment: The Externally Trained (Et) Observer Model, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
Traditional classroom assessment techniques are fraught with weaknesses and inherent contradictions. The proposed paradigm in classroom assessment - the Externally Trained (ET) Observer Model - is not a traditional classroom assessment model. It is a quality control measure which ultimately benefits both students and instructor