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Full-Text Articles in Marketing

Influence Of Structure Parameters On The Information Diffusion Process In Virtual Networks, Sascha Vitzthum Jan 2010

Influence Of Structure Parameters On The Information Diffusion Process In Virtual Networks, Sascha Vitzthum

Sascha Vitzthum

This paper examines the effects of composition, size and structure of virtual networks on the diffusion of information. The research extends the Axelrod cultural model (ACM), an established theory rooted in political science research, to explain information dissemination among social actors in ICT-enabled virtual networks (Axelrod 1997). The investigation is focused on the impact of network structure parameters and gives insight on how a manipulation of those parameters influences the diffusion of information in virtual networks.


Dissemination Of Culture In A Networked World: The Influence Of Network Structure On The Outcomes Of The Axelrod Cultural Model, Sascha Vitzthum Jan 2010

Dissemination Of Culture In A Networked World: The Influence Of Network Structure On The Outcomes Of The Axelrod Cultural Model, Sascha Vitzthum

Sascha Vitzthum

No abstract provided.


Inter-Organizational Learning In Technology Acquisitions: Procuring More Than Knowledge, Abhishek Kathuria, Astrid Fontaine, Michael J. Prietula, Sascha Vitzthum Jan 2010

Inter-Organizational Learning In Technology Acquisitions: Procuring More Than Knowledge, Abhishek Kathuria, Astrid Fontaine, Michael J. Prietula, Sascha Vitzthum

Sascha Vitzthum

The fifth wave of Merger and Acquisition includes an increasing amount of technology acquisitions. Large firms acquire small, technology-centric firms as an external source of knowledge and innovation. A major challenge in these acquisitions is to capture the knowledge of the acquired firm as well as to assimilate and utilize it in the acquiring company. We extend March’s (1991) model of organizational learning through exploration and exploitation with an agent-based model allowing knowledge transfer across organizational boundaries from a target organization to an acquiring organization through (1) retention of employees from the smaller company into the large one or through …


May Term Due Dates, Sascha Vitzthum Jan 2010

May Term Due Dates, Sascha Vitzthum

Sascha Vitzthum

No abstract provided.


Flight Information, Sascha Vitzthum Jan 2010

Flight Information, Sascha Vitzthum

Sascha Vitzthum

No abstract provided.


Destination Details (Slides), Sascha Vitzthum Jan 2010

Destination Details (Slides), Sascha Vitzthum

Sascha Vitzthum

No abstract provided.


Accommondations, Sascha Vitzthum Dec 2009

Accommondations, Sascha Vitzthum

Sascha Vitzthum

No abstract provided.


Principles Of On Demand Systems: Studies In Systems Oriented Architecture, Sascha Vitzthum Dec 2008

Principles Of On Demand Systems: Studies In Systems Oriented Architecture, Sascha Vitzthum

Sascha Vitzthum

No abstract provided.